Saturday, September 14, 2013

iData?!...

In the line of the latest development of smartphones and tablets, we have witnessed the explosive development and sales of applications for the mobiles. These applications contain loads and loads of information as well as entertainment tools. If smart phones are that smart, could they carry and analyze Big Data?  

Yes, they can!

Nowadays our smart friends can carry and analyze big data on the spot. The new, for then, application of finding and scanning bar codes or QR codes is not a surprise for anybody today. This application contains and recognizes information from tons of products listed on the Internet.  You can easily get price quotes for any book or perfume with a bar code, or decipher any message loaded onto the QR code on any promo or ad. 

Not only app developers pile data for us, but the new trend in mobile Big Data applications is, they are becoming based more and more on UGC - user generated content. For example, Waze – a free GPS navigation application in the AppStore caught my attention when I first met its co-founder – Uri Levine as guest speaker in Venture Lab Competition day at IE. You open the application on your phone before driving your car to the bar on the weekend and immediately become a contributor of the application and are notched by the program. It was gradually making sense to me, how a user generated system was gaining such popularity and it eventually clicked the button when I read in the news about the sale of the Waze to Google for 1.3 billion (yes, billion) US dollars only 6 years after its establishment.

Cloud computing and data warehouses is another application of Big Data and its use in mobile apps has created controversial rumors about leakage or even “legal” delivery of private information contained in clouds to the application developers. Recently the information security issues has brought a higher attention onto the developers and put the security issues on demand. 

So with growing loads of information and Big Data, life and business solutions are being made easier, but the security and safety of the information have become an issue meanwhile. Make sure you keep your very private information really private!


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