The present day car is full of sensors, controllers and
electronic control units. The user interface includes, for instance, instrument
panel, on-board diagnostics, user controls and settings and in car
entertainment systems. Once you are inside the car you are in a different world.
What once felt more like a couch, which was accidentally equipped with a steering
wheel and pedals, now looks more like an airplane cockpit. Everything is interconnected
in our world of devices and gadgets, the car seems to have been unfortunately
left out. The only time when detailed vehicle data can be accessed is when it
visits the workshop.
This presents a unique opportunity for manufacturers to
start connecting car to the internet. This will enable capturing real-time data
on car usage and performance. The Big data can be mined to provide insights
into cars performance and customer behaviors. Manufacturers may find the costs
of connecting the cars prohibitive, but the benefits do make a strong argument
in favor. Some premium manufacturers are already offering online connection
packages as extra for their cars.
Connected cars: Real-time access
of vehicle data can revolutionize the mobility for passengers. The experience
of moving from one place to another can be improved in a connected car. The
cars performance can be customized based on the route chosen to travel. The suspension,
the power, the steering, the transmission, the tyre etc. can be optimized based
on real-time data of the location of the car, weather and the type of road. The
goal of such optimization can be to improve comfort, performance or fuel
economy.
The user driving habits can be mapped on real-time and
necessary advice on improving the driving can be suggested. This driving data
can be analyzed to predict life of various components or time to go for repair.
It can be used to predict failures and provide alerts on possible breakdowns.
Cars can be connected to share information to each other
while on road. This communication between cars can share information like if
brakes are being pressed, if a driver has fallen asleep, if car tyres are
slipping or skidding or if the cars are too close to each other. Data from
other cars can be used to predict behavior of other cars or drivers on the
road.
Customized cars:
Such real-time data can be used for analysis to find trends and insights into
driver preferences and habits. This data on the interaction between the driver
and the car can be used to design and optimize various features and components
of the car. A feature seldom used may be removed and a component used more
frequently may be improved for performance and reliability.
Past history of driving habits and preferences of a customer
could be used to develop a car customized to match person’s needs. The data on
habits may also help, for instance, to optimize gasoline consumption by
choosing the right engine as well as personalized engine management. Such a
customized and optimized car would deliver more value for customer and also
lead to lower costs to manufacturer but eliminating features or equipment not
desired by the customer.
Safety: Historical
data on driving habits can be used to predict accidents, areas prone to
accidents, conditions leading to accidents or possible errors a user can make
while driving. Real-time information on road conditions, weather and accident
history can also significantly improve road safety. Driving will become a lot
safer. Car insurance rates could be more accurately determined with driving
behavior and history of the customer. Another benefit of safer road travel will
make the host of safety equipment like anti-lock braking systems, electronic brake
force distribution, electronic stability programs and airbags etc
may become redundant, making cars a lot cheaper.
Know more:
The locations were the car is parked can provide further insight into customer’s
life. This data can be a gold mine for marketers. This information can be used
to position various kinds of products like hotels, holiday trips, shopping
malls, lifestyle products or services etc. Some may find it intrusive to their
privacy. But location data can be used to enhance driving experience. Customers
profile and historical preferences can be used to suggest thing that a customer
may find interesting on route.
Manufacturers who collect and have therefore access to such
data will be in a superior position compared to those who don’t. The intimate
knowledge about its customers with the help of big data can help manufacturers
to build a stronger relationship with customers by delivering value desired by
the customer and exceeding customer expectations by accurately predicting their
behavior.
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